Copyright ©2024 · ZenFires Digital Marketing
In the digital world of mid-2011, wading increasingly in Web 2.0 and mobile, how do more traditional approaches to web and email marketing apply? How to know what to throw out in yesterday’s trash and what to dust off for re-use? Mitch Myerson’s book, Mastering Online Marketing, is one of my preferred sources on the subject…
Read More...This week I teach my last class for Georgia State University’s first Social Media Marketing course, which I researched, wrote the syllabus for, and began teaching this January. I have to say it’s been great – much fun and a feeling of accomplishment – hopefully for my students as much as myself. I structured the class largely around team projects with new, actual social media channels promoting major brands as student “brand fans”…
Read More...I have a philosophy that’s fairly simple – it’s that sooner or later, marketing tactics (both off- and online) drive to a website or landing page (or increasingly a Facebook page). Of course it fits consumer behavior as products and brands are increasingly researched in preferred online environments (important to note that Facebook is the number one site for time spent online, surpassing Google). So the idea is just to fully realize all this upfront and plan for it…
Read More...Let’s say you’re an SMB (small-medium business) wanting to measure keyword demand; or, what types of content achieve the most online searches in your market. Oh – and you want it for free… Well, let’s try it…
Read More...There’s a lot of buzz today regarding local search; and why not? When customers are Google searching for local services, or searching Yelp on mobile for locations, companies want to be there in the results. Likewise, with the growth of smart phone usage, companies want to be on mobile in general. But from a broad, overarching perspective, just being on mobile may not be as difficult as feared…
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Copyright ©2024 · ZenFires Digital Marketing