Web_marketing

Social Media & Self Marketing Primer

• by Dan Bailey

This Thursday I will be speaking in a panel at a SCAD Alumni Atlanta Chapter event on “Social Media and Self Marketing.” There’s a lot of potential in these topics (from one-to-one marketing and the “prosumer” to Web 2.0 technology capabilities) but here are some basics for discussion…

Getting a Grip on Social Media Measurement

• by Dan Bailey

The buzz continues for social media – and doubtless you’ve seen mind-boggling metrics thrown out on the size and popularity of such channels. But what are some good basics – tangible social media KPI metrics you can take to the bank?

Email Marketing Today: Growth in Spite of Social Media?

• by Dan Bailey

I recently listened to a pre-recorded webinar on the AMA site regarding email mktg trends in 2009 and projections going forward. A sponsor of this webinar was www.EmailInstitute.com, who also makes available reports from the initial study. Below are my key takeaways from both media sources.

Far from dead, email continues to grow in cross-channel and integrated mktg mix roles. The study results driving this webinar also show that vertical customers show favoritism toward email mktg, as receiving permission-based emails from their provider generates more loyalty and positive feelings toward the purchased brand. Regarding social media, social media heavy users include not only younger generations, but the more affluent and educated as well. Email marketing works hand-in-hand with social media, as the heaviest users of one channel are simultaneously the heaviest users of the other channel. As one might expect, the most loyal email recipients are also most likely to act as “brand messengers,” virally spreading positive word about the brand to others. RSS feeds work well (and have good engagement) for customer loyalty programs…

Some Tips on Search Marketing

• by Dan Bailey

Last night I attended the AiMA (Atlanta Interactive Marketing Association) meeting on search marketing. Here are key takeaways…

How & Why YOU Should Build an Online Community

• by Dan Bailey

So I’ve been reading Chris Brogan’s and Julien Smith’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. I personally find the book more geared toward the social media novice and consequently prefer Wikinomics and Groundswell for books on Web 2.0 marketing philosophy. That said, there are a few good nuggets in Trust Agents…