Web_metrics

Email Marketing Today: Growth in Spite of Social Media?

• by Dan Bailey

I recently listened to a pre-recorded webinar on the AMA site regarding email mktg trends in 2009 and projections going forward. A sponsor of this webinar was www.EmailInstitute.com, who also makes available reports from the initial study. Below are my key takeaways from both media sources.

Far from dead, email continues to grow in cross-channel and integrated mktg mix roles. The study results driving this webinar also show that vertical customers show favoritism toward email mktg, as receiving permission-based emails from their provider generates more loyalty and positive feelings toward the purchased brand. Regarding social media, social media heavy users include not only younger generations, but the more affluent and educated as well. Email marketing works hand-in-hand with social media, as the heaviest users of one channel are simultaneously the heaviest users of the other channel. As one might expect, the most loyal email recipients are also most likely to act as “brand messengers,” virally spreading positive word about the brand to others. RSS feeds work well (and have good engagement) for customer loyalty programs…

Approaching Website Analytics (pt 2)

• by Dan Bailey

For the most fruitful web analytics, I recommend identifying website measurement strategies for both brand awareness and sales-lead development (with conversion and retention). For growth in brand awareness, of course certain metrics can be very revealing, such as change in quantity of first-time unique visitors…

Approaching Website Analytics

• by Dan Bailey

It’s truly amazing how many possibilities exist in Web analytics – and how the approaches and the technology behind them continuously grow. In fact, determining the best, baseline metrics for a site can be a daunting deliberation…