Thoughts on Sports Branding

    When I was a kid I was ball boy for a high school football team. I enjoyed it. Part of why I enjoyed it was because my mother, who forbade sugar, wasn’t around, and halftimes I could get a candy bar and soda. Because candy bars were rare in my life, my first time at

    Read More...

    Social Media Audiences Make New Purchase Markets

    Traditional products suddenly can have new audience identification thanks to none other than social networks. What I mean is that social media can form and gather specific audiences for product categories previously dismissed or miniscule. Example please? In the last 10 years I’ve noticed films entirely centered around “birding;” movies about people who birdwatch. I

    Read More...

    Yes! There’s Value in Ancient Websites!

    I recently had a colleague express to me his frustrations with clients with ancient businesses and ancient websites who just never seemed to update their web presence or see the value of doing so. We’re talking about business people for example who have an inherited a family business long ago, from parents and grandfathers, and

    Read More...