creative

Happy Holidays from ZenFires!

• by jakeaull

Creativity? At Work?

• by Dan Bailey

I recently read an article about the importance – the necessity – of creativity in the work place. A recent IBM survey of CEOs proved that “creativity – more than rigor, management discipline, integrity and even vision – was the most important competency skill for effective leadership.” …

Creative Tactics – Proving ROI for Vehicle Art

• by Dan Bailey

Vehicle wrap graphics have increased on the streets in the last decade and a half. They can be fun, creative promotional projects and can stand out on the curb. But what kind of return can they achieve?

What Does Crowdsourcing Mean for Creative Professionals?

• by Dan Bailey

Everybody seems to know a part-time Web designer or a graphic design hobbyist. And these days, companies’ public crowdsourcing promotional contests are increasing. They’re cheap for the company, who receives a lot of ideas, and the contest itself can create marketing buzz. Of course this industry practice is tough on design and advertising professionals…

Today’s Most Effective Creative means New Channels, not New Ads…

• by Dan Bailey

What’s the best way to create truly successful breakthrough promotions in this modern era of communications saturation? Most creative agencies and schools, from my observation, have focused on producing the most creative, and best technical executions, in standardized media platforms. So, there’s this old way, and then there’s a new way: What about applying creativity to invent new channels for one’s product? Such as the Honda Civic Musical Road project…