New marketing trends

Digital Advertising in 2015

• by jakeaull

Recently I was lucky enough to moderate a Panel Discussion for Atlanta Interactive Marketing Association on digital advertising looking forward for 2015: “Predictions for Paid: Search Engine Advertising in 2015.” There were questions raised to panelists representing PPC and overall paid placement content roles for Atlanta prominent agencies and corporate. This seems an especially awesome

The “Social Trade”

• by Dan Bailey

I hope to clearly introduce here a new concept – the “social trade.”

By now, we’ve all heard that what makes social media “different” are such elements as essential two-way dialogues, grassroots-driven growth and that whole “community” element… There have been books all about “social currency,” “social capital,” “digital exchange,” etc. – they have given us this “collaborative” outlook on social media. Not forgetting such essential lessons, I want to now focus back on the end consumer benefits – the “WiiFMs.”

What Do You Know About Gamification?

• by Dan Bailey

What the heck is gamification? A little in the dark? That word not in your daily vocab? Here are some tips:

If Content is King, Process is Prince

• by Dan Bailey

“Content is king,” or so we hear. And talk of social media strategy and SEO plans today merge with “content strategy.” Although still infantile, such talk is not unheard of – seminars and blogs cover these topics more and more. Businesses admit that consumers are in social media and search engines and so the question becomes how to be there for them. I believe there still needs to be much more strategic alignment between objectives and digital channels, but at least the questions are starting to be raised. And of course there is a chicken and egg conundrum here – what good is strategic vision and talk if there’s no knowledge of how to reliably execute anyway…

Four Top Social Media Objectives & KPIs

• by Dan Bailey

What’s social media strategy? And how can it truly be measured? – Major and common questions in the new frontier today. Luckily both these questions can and should be addressed simultaneously in upfront planning. If one knows what to do, social media can provide noticeable ROI thanks to alignment with strategic objectives and monitoring…