Copyright ©2024 · ZenFires Digital Marketing
Traditional products suddenly can have new audience identification thanks to none other than social networks. What I mean is that social media can form and gather specific audiences for product categories previously dismissed or miniscule. Example please? In the last 10 years I’ve noticed films entirely centered around “birding;” movies about people who birdwatch. I
Read More...I recently had a colleague express to me his frustrations with clients with ancient businesses and ancient websites who just never seemed to update their web presence or see the value of doing so. We’re talking about business people for example who have an inherited a family business long ago, from parents and grandfathers, and
Read More...Recently I’ve had clients asking me about the value of SEO and their online videos. Let’s say you’re talking about doing TV and radio ads, or even just a corporate explainer video. If you have a low-cost factor to produce those, you should of course promote to clients via YouTube videos and podcasts. But the
Read More...Let’s say you know a company that probably wouldn’t pay for SEM: SEO or PPC (search engine marketing: search engine optimization or pay-per-click advertising). First of all of course it’s critical for an eCommerce site. E-commerce lives online and depends on getting found there – hence, by search engines. But a big thing my business
Read More...One of the challenges for web marketing of a TV show, is how much devotion do you put toward the show, versus how much to the network? And by the network, what often means cross-promoting other shows? (Not to mention cross-promoting other TV networks owned by the same broadcast entity or group). Specifically when discussing
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Copyright ©2024 · ZenFires Digital Marketing