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I’ve been enjoying Clay Shirky’s thought-provoking novel Cognitive Surplus, about how social media has transformed our hobbies, our work, our economy and lives. Shirky claims that social media creates the first fundamental change in media economics since Gutenberg invented the printing press in the 15th century…
Read More...In research and preparation for my GSU Social Media Marketing course, I find traits of commonality are easy to see across platforms, genres and generations in business today, easily leading us to chicken-and-egg arguments. For example, are Millennials and Gen Ys egalitarian and team-based in approach because that is the way they were raised? Or is it because the groundswell Web 2.0 technologies they have embraced (and exploded in consumption and growth) empowered them to approach life this way…
Read More...So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…
Read More...I’ve been reading and getting much out of Shel Israel’s book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, which I recommend. Here are some of my takeways…
Read More...I feel we’ve become so wrapped up in “social media” that we forget the vital, driving philosophical and technological strategies behind them. As I plan my syllabus for my Georgia State University Spring 2011 course on Social Media Marketing, I want to ensure the undercurrents are acknowledged. So, here goes…
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