Copyright ©2024 · ZenFires Digital Marketing
A question I often get asked is from companies who think they need multiple websites as opposed to one for branding and SEO effectiveness. One site. That’s the answer. Plain and simple. Let me tell you why – Google likes a mansion rather than a shack. Why do you think Wikipedia comes up when you
Read More...I read recently about how much of the Susan Komen Foundation’s donations actually goes to breast cancer research. Yet that’s not the entire story. There is always a halo brand that raises awareness for the overall service category. The needle pulls the rest of the thread along with it. We’ve reached a point here in
Read More...Ever gotten into someone else’s car, thinking it should be easy to drive, only to be baffled and lost by the controls? I spent an entire day driving three different cars with about a two hour drive each. Not by choice, not by plan. One of our cars, the one I don’t drive, was noticeably
Read More...Over the years I’ve given web and branding advise to a number of companies, as well as having designed and built client websites. Lately, I’ve noticed a number of corporate sites to be, in my opinion, too-narrowly focused. These are sites which actually profess their own brand names well and use deep-niche, industry relevant terminology…
Read More...This week I teach my last class for Georgia State University’s first Social Media Marketing course, which I researched, wrote the syllabus for, and began teaching this January. I have to say it’s been great – much fun and a feeling of accomplishment – hopefully for my students as much as myself. I structured the class largely around team projects with new, actual social media channels promoting major brands as student “brand fans”…
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Copyright ©2024 · ZenFires Digital Marketing