consumer collaborative content

How to Write SEO-Friendly Website URLs

• by Dan Bailey

A common question in SEO is how to apply keywords to specific website section URLs and sub-page-level URLs. There are some parameters. Therefore, for SEO-friendly URLs, here are some tips to keep in mind: • Total URL should be less than 65 characters (100 characters at absolute max). • Use lower-case only URLs (for server,

The History Behind Viral Sensations

• by jakeaull

Our tendency is to think of huge viral video successes as being new and unprecedented. Take viral entertainment team Auto-Tune the News, of “Hide your kids, hide your wife” fame – in fact that very song/video (The Bed Intruder) has over 150 million views and 800,000 likes. They have their own YouTube channel with over

Social Media Audiences Make New Purchase Markets

• by jakeaull

Traditional products suddenly can have new audience identification thanks to none other than social networks. What I mean is that social media can form and gather specific audiences for product categories previously dismissed or miniscule. Example please? In the last 10 years I’ve noticed films entirely centered around “birding;” movies about people who birdwatch. I

The “Social Trade”

• by Dan Bailey

I hope to clearly introduce here a new concept – the “social trade.”

By now, we’ve all heard that what makes social media “different” are such elements as essential two-way dialogues, grassroots-driven growth and that whole “community” element… There have been books all about “social currency,” “social capital,” “digital exchange,” etc. – they have given us this “collaborative” outlook on social media. Not forgetting such essential lessons, I want to now focus back on the end consumer benefits – the “WiiFMs.”

And in this corner… Google vs. Facebook

• by Dan Bailey

Many don’t realize it but Google has been competing over the years with more then just search engines – it has been competing with Facebook…