Copyright ©2024 · ZenFires Digital Marketing
Think of it this way: The more personalized information a user has in Google (gmail, YouTube account, Google+, Google Docs, etc.), the more search results Google is able to serve targeted to the user specifically. So if you’ve wondered “What business does Google have being in social with Google+,” this is part the answer. Similarly, the more channels a brand occupies online, the more options search engines have available for brand top-rankings. The more customer social reviews and 3rd-party blog chatter, the more validity to the brand’s digital footprint and subsequent search rankings…
Read More...I’ve had the pleasure in recent months of co-founding a series of workshops for the greater good; non-profits and social causes, taught hands-on digital marketing strategies for growth! The Change Challenge is this great Fall monthly series at GSU, and we’ve poured a lot into it to really help the non-profits and volunteers on board. In fact the first workshop is tomorrow morning and I’m currently having fun planning my lecture – on something sorely lacking in social media marketing today – objectives and strategic content alignment. So here’s a sneak peek…
Read More...How does one build a technology product and organization within 24 hours? I was fortunate enough this past weekend to join in at Georgia Tech’s Advanced Technology Development Center for “Random Hacks of Kindness” (RHoK); a 24-hour event devoted to building web and mobile apps for non-profits and good causes. Although full of spirit and great fun, the event was very intensive with high output…
Read More...I’ve been enjoying Clay Shirky’s thought-provoking novel Cognitive Surplus, about how social media has transformed our hobbies, our work, our economy and lives. Shirky claims that social media creates the first fundamental change in media economics since Gutenberg invented the printing press in the 15th century…
Read More...So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…
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