Copyright ©2024 · ZenFires Digital Marketing
I’ve been reading and getting much out of Shel Israel’s book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, which I recommend. Here are some of my takeways…
Read More...Well the last several weeks in Atlanta, for social media advocacy, have been truly landmark, with many events. One of those events was an inaugural Atlanta Interactive Marketing Association Social Media SIG lunch-n-learn which I moderated. During that panel discussion, I discussed the role of the “prosumer” in Web 2.0 today…
Read More...At last – social media seems to dawn on corporate America as critical mass adoption rather than a passing trend. But the ongoing questions remain: how to measure social media marketing impact, how to attach value to social media?
Read More...I’ve been enjoying the eBook Social Media Marketing GPS, written by Toby Bloomberg, a colleague of mine in the Atlanta Interactive Marketing Association. An intriguing format – the text is entirely pulled from her research interviews with social media experts in Twitter. What specifically intrigues me now are Toby’s thoughts regarding how “social media impacts the total enterprise.”
Read More...This Thursday I will be speaking in a panel at a SCAD Alumni Atlanta Chapter event on “Social Media and Self Marketing.” There’s a lot of potential in these topics (from one-to-one marketing and the “prosumer” to Web 2.0 technology capabilities) but here are some basics for discussion…
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