Copyright ©2024 · ZenFires Digital Marketing
I have a philosophy that’s fairly simple – it’s that sooner or later, marketing tactics (both off- and online) drive to a website or landing page (or increasingly a Facebook page). Of course it fits consumer behavior as products and brands are increasingly researched in preferred online environments (important to note that Facebook is the number one site for time spent online, surpassing Google). So the idea is just to fully realize all this upfront and plan for it…
Read More...There’s a lot of buzz today regarding local search; and why not? When customers are Google searching for local services, or searching Yelp on mobile for locations, companies want to be there in the results. Likewise, with the growth of smart phone usage, companies want to be on mobile in general. But from a broad, overarching perspective, just being on mobile may not be as difficult as feared…
Read More...So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…
Read More...I feel we’ve become so wrapped up in “social media” that we forget the vital, driving philosophical and technological strategies behind them. As I plan my syllabus for my Georgia State University Spring 2011 course on Social Media Marketing, I want to ensure the undercurrents are acknowledged. So, here goes…
Read More...I am lucky enough to be coordinating and moderating a panel discussion lunch-n-learn on Social Media Best Practices, through the Atlanta Interactive Marketing Association, Thursday Oct. 21 (so please spread the word, and come! http://bit.ly/aJs4NG). The focus will be marketing approaches in the big 3: Twitter, LinkedIn and Facebook. But here’s a special preview; a giveaway in advance on social media marketing basics…
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Copyright ©2024 · ZenFires Digital Marketing