Copyright ©2024 · ZenFires Digital Marketing
Last night I was pleasantly surprised at the Atlanta Interactive Marketing Association (www.atlantaima.org). Their events and discussions are always good, but I went in somewhat skeptical about a solo speaker representing traditional corporate America. Jeff Hayzlett, CMO of Eastman Kodak, turned out an enigmatic speaker with great message…
Read More...So many use social media today, but are unsure of the marketing applications. Marketing in the Web 2.0 era means creating a content distribution network or hub and spoke. The idea is simple – an online hub such as a website, blog or Facebook page – becomes the principle content and call-to-action for a brand offering…
Read More...Here are my takeaways of Sean Nelson’s well-structured thoughts on LinkedIn strategic communications: All of us in LinkedIn, whether we know it or not, are operating under a strategy. The better we understand this point, the more we can use our LinkedIn communications to our advantage…
Read More...It should come as no surprise that for retail in recent years, discount stores have been king. Two major drivers in retail business today include IT and logistics. However, opportunities may grow for retail emotional promotions and purchasing; 2010 trends grow with larger electronic, and interactive, signage in-store. Likewise, mobile in-store interaction becomes more popular…
Read More...Last night’s big game had a few surprises. One of the biggest being Google’s “Parisian Love” ad. A well-done ad, it revealed clearly to me just how much of our lives now center around online search behavior…
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Copyright ©2024 · ZenFires Digital Marketing