Copyright ©2024 · ZenFires Digital Marketing
“Content is king,” or so we hear. And talk of social media strategy and SEO plans today merge with “content strategy.” Although still infantile, such talk is not unheard of – seminars and blogs cover these topics more and more. Businesses admit that consumers are in social media and search engines and so the question becomes how to be there for them. I believe there still needs to be much more strategic alignment between objectives and digital channels, but at least the questions are starting to be raised. And of course there is a chicken and egg conundrum here – what good is strategic vision and talk if there’s no knowledge of how to reliably execute anyway…
Read More...Over the years I’ve given web and branding advise to a number of companies, as well as having designed and built client websites. Lately, I’ve noticed a number of corporate sites to be, in my opinion, too-narrowly focused. These are sites which actually profess their own brand names well and use deep-niche, industry relevant terminology…
Read More...What’s social media strategy? And how can it truly be measured? – Major and common questions in the new frontier today. Luckily both these questions can and should be addressed simultaneously in upfront planning. If one knows what to do, social media can provide noticeable ROI thanks to alignment with strategic objectives and monitoring…
Read More...In research and preparation for my GSU Social Media Marketing course, I find traits of commonality are easy to see across platforms, genres and generations in business today, easily leading us to chicken-and-egg arguments. For example, are Millennials and Gen Ys egalitarian and team-based in approach because that is the way they were raised? Or is it because the groundswell Web 2.0 technologies they have embraced (and exploded in consumption and growth) empowered them to approach life this way…
Read More...So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…
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Copyright ©2024 · ZenFires Digital Marketing