Marketing and Advertising

    So… exactly what is Web 2.0 again?

    I feel we’ve become so wrapped up in “social media” that we forget the vital, driving philosophical and technological strategies behind them. As I plan my syllabus for my Georgia State University Spring 2011 course on Social Media Marketing, I want to ensure the undercurrents are acknowledged. So, here goes…

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    Social Media Marketing – Upcoming Seminar

    I am lucky enough to be coordinating and moderating a panel discussion lunch-n-learn on Social Media Best Practices, through the Atlanta Interactive Marketing Association, Thursday Oct. 21 (so please spread the word, and come! http://bit.ly/aJs4NG). The focus will be marketing approaches in the big 3: Twitter, LinkedIn and Facebook. But here’s a special preview; a giveaway in advance on social media marketing basics…

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