Copyright ©2025 · ZenFires Digital Marketing
What’s social media strategy? And how can it truly be measured? – Major and common questions in the new frontier today. Luckily both these questions can and should be addressed simultaneously in upfront planning. If one knows what to do, social media can provide noticeable ROI thanks to alignment with strategic objectives and monitoring…
Read More...This week I teach my last class for Georgia State University’s first Social Media Marketing course, which I researched, wrote the syllabus for, and began teaching this January. I have to say it’s been great – much fun and a feeling of accomplishment – hopefully for my students as much as myself. I structured the class largely around team projects with new, actual social media channels promoting major brands as student “brand fans”…
Read More...I have a philosophy that’s fairly simple – it’s that sooner or later, marketing tactics (both off- and online) drive to a website or landing page (or increasingly a Facebook page). Of course it fits consumer behavior as products and brands are increasingly researched in preferred online environments (important to note that Facebook is the number one site for time spent online, surpassing Google). So the idea is just to fully realize all this upfront and plan for it…
Read More...There’s a lot of buzz today regarding local search; and why not? When customers are Google searching for local services, or searching Yelp on mobile for locations, companies want to be there in the results. Likewise, with the growth of smart phone usage, companies want to be on mobile in general. But from a broad, overarching perspective, just being on mobile may not be as difficult as feared…
Read More...In research and preparation for my GSU Social Media Marketing course, I find traits of commonality are easy to see across platforms, genres and generations in business today, easily leading us to chicken-and-egg arguments. For example, are Millennials and Gen Ys egalitarian and team-based in approach because that is the way they were raised? Or is it because the groundswell Web 2.0 technologies they have embraced (and exploded in consumption and growth) empowered them to approach life this way…
Read More...
Copyright ©2025 · ZenFires Digital Marketing