Copyright ©2024 · ZenFires Digital Marketing
At last – social media seems to dawn on corporate America as critical mass adoption rather than a passing trend. But the ongoing questions remain: how to measure social media marketing impact, how to attach value to social media?
Read More...Gone are the days of expensive AOL banner ads – today SEM text ads are reigning king (for ease of serve and reporting). Yet it’s difficult to think that image holds a weak place in the web world. While all doubt seems quelled regarding the need for company websites, it is the web “spokes” around these hubs that still require exploration…
Read More...So many use social media today, but are unsure of the marketing applications. Marketing in the Web 2.0 era means creating a content distribution network or hub and spoke. The idea is simple – an online hub such as a website, blog or Facebook page – becomes the principle content and call-to-action for a brand offering…
Read More...It’s truly amazing how many possibilities exist in Web analytics – and how the approaches and the technology behind them continuously grow. In fact, determining the best, baseline metrics for a site can be a daunting deliberation…
Read More...While brand image seemed so essential in the ’90’s marketplace, in the 2000’s it has been perhaps harder to prove the distinct value of image. For example, the majority of search engine results and marketing communications are textual only. Image is definitely relevent to our lives, yet search engines seem to ignore this. So what next?
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Copyright ©2024 · ZenFires Digital Marketing