Copyright ©2024 · ZenFires Digital Marketing
As part of my search engine marketing practice, when we talk to a new prospect, we do some digital analysis on the quality of their websites and search engine responsiveness before we provide a proposal. More and more these days I’m seeing websites with numerous errors, problems – and a great many of non-existent or
Read More...A common question in SEO is how to apply keywords to specific website section URLs and sub-page-level URLs. There are some parameters. Therefore, for SEO-friendly URLs, here are some tips to keep in mind: • Total URL should be less than 65 characters (100 characters at absolute max). • Use lower-case only URLs (for server,
Read More...There are some very simple (and some not-so-simple) marketing things medical clinics, offices, dentists, chiropractors and others can be doing to successfully grow their patient base. I’ve seen these over the years, and not enough practices execute. Here’s the list: Ask for reviews to your Google Reviews page. It’s that simple. Or Yelp. Or Facebook
Read More...I’ve noticed more and more chatter recently surrounding backlinks; namely, clients requesting SEO backlinks to their websites. To back up, of course a decade ago the name of the game was ‘the more backlinks, the better for SEO.’ And so SEOs began buying what turned out to be spammy, or blackhat, backlinks in time. Which
Read More...A few weeks ago I was lucky enough to be moderator on a panel with the Atlanta Interactive Marketing Association Search Marketing SIG, of which I am chair, titled: Managing Reviews, & Google’s New Directions. Here are highlights from that panel discussion: Today Google reviews are easier to post than before – because Google has
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