SEO/SEM

    SEO for One Website vs. Multiple

    A question I often get asked is from companies who think they need multiple websites as opposed to one for branding and SEO effectiveness. One site. That’s the answer. Plain and simple. Let me tell you why – Google likes a mansion rather than a shack. Why do you think Wikipedia comes up when you

    Read More...

    What Factors most help SEO?

    People often ask me what the biggest things that help SEO are. These are my observations at this point in time: Much content (optimized pages, a lot of SEO copy per page, blogs, videos – but even new/small websites need to be setup properly for search engine recognition) Lack of errors/spam (these days, spam bots

    Read More...

    Search Keywords That Drive Brand Message & Positioning

    If you happen to be at a place in your company where you’re working on brand messaging and positioning, you might just want some keyword research to provide research that can help. For example we previously worked on a client that was a surity law firm (which is basically construction litigation). Since we knew this

    Read More...

    Twitter & Google

    Many people know that Tweets come up in Google! Which can help your brand-name SEO and overall digital footprint. So, here’s direction that should help with getting your Twitter account to come up in Google:   – When you Tweet with links, use Twitter’s URL shortener instead of another.   – You should follow as

    Read More...

    Linking throughout a website for SEO

    Something missing on many blog posts is the CTA. CTA means call-to-action, and it should be linking to all other posts/pages on the site! Make sure your future blog posts copy shows that. This should be part of the copy, so it should be going through any necessary layers of approval for your blog post

    Read More...