SEO/SEM

    My Upcoming SEO Webinar

    I’m looking forward to my webinar hosted by SEMrush, 10/28/14 2pm, on SEO Link Strategies, from my book WordPress SEO Success, Please RSVP and attend! Here’s some sample content I’ll cover: It sounds cumbersome, but plan links through every page and blog post of your site if possible. When you write up your sitemap, plan

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    Yes! There’s Value in Ancient Websites!

    I recently had a colleague express to me his frustrations with clients with ancient businesses and ancient websites who just never seemed to update their web presence or see the value of doing so. We’re talking about business people for example who have an inherited a family business long ago, from parents and grandfathers, and

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    Power of SEO for YouTube

    Recently I’ve had clients asking me about the value of SEO and their online videos. Let’s say you’re talking about doing TV and radio ads, or even just a corporate explainer video. If you have a low-cost factor to produce those, you should of course promote to clients via YouTube videos and podcasts. But the

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    What’s the Value of SEO/PPC?

    Let’s say you know a company that probably wouldn’t pay for SEM: SEO or PPC (search engine marketing: search engine optimization or pay-per-click advertising). First of all of course it’s critical for an eCommerce site. E-commerce lives online and depends on getting found there – hence, by search engines. But a big thing my business

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    SEO, Social Media & a Three-Legged Elephant

    I was lucky enough recently for Georgia State University Robinson College of Business to request an article on today’s state of social media marketing. The article was for their solid magazine, The State of Business. I chose to write on one of my own more common themes. As both a consultant and speaker/instructor, I am

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