SEO/SEM

SEO Keyword Analysis Proves Demand!

You can tell a lot from a good digital audit – particularly in SEO (search engine optimization) keyword analysis. I’m currently working on an SEO project for a B2B small business client, and the keyword analysis has proved intriguing results. My reports showed that there is very high search volume (for keywords surrounding my client’s niche industry and offerings) in a major city in the Pacific Northwest as well as a major city on the Southeast coast…

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And in this corner… Google vs. Facebook

Many don’t realize it but Google has been competing over the years with more then just search engines – it has been competing with Facebook…

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Content Strategy = SEO + Social Media

Think of it this way: The more personalized information a user has in Google (gmail, YouTube account, Google+, Google Docs, etc.), the more search results Google is able to serve targeted to the user specifically. So if you’ve wondered “What business does Google have being in social with Google+,” this is part the answer. Similarly, the more channels a brand occupies online, the more options search engines have available for brand top-rankings. The more customer social reviews and 3rd-party blog chatter, the more validity to the brand’s digital footprint and subsequent search rankings…

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How to Beat Competitors – via SEO Keywords & Free Tools!

Let’s say you’re an SMB (small-medium business) wanting to measure keyword demand; or, what types of content achieve the most online searches in your market. Oh – and you want it for free… Well, let’s try it…

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Some Tips on Search Marketing

Last night I attended the AiMA (Atlanta Interactive Marketing Association) meeting on search marketing. Here are key takeaways…

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