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I feel we’ve become so wrapped up in “social media” that we forget the vital, driving philosophical and technological strategies behind them. As I plan my syllabus for my Georgia State University Spring 2011 course on Social Media Marketing, I want to ensure the undercurrents are acknowledged. So, here goes…
Read More...I am currently planning my syllabus to teach Georgia State University’s Social Media Marketing course (Spring 2011), and am gathering expert sources on the subject. I am also going back, re-reading several-year-old viral marketing articles. These sources are also humorous to read, appearing antiquated in such short time. Take this excerpt from 2004…
Read More...I’ve been enjoying the eBook Social Media Marketing GPS, written by Toby Bloomberg, a colleague of mine in the Atlanta Interactive Marketing Association. An intriguing format – the text is entirely pulled from her research interviews with social media experts in Twitter. What specifically intrigues me now are Toby’s thoughts regarding how “social media impacts the total enterprise.”
Read More...Here are my takeaways of Sean Nelson’s well-structured thoughts on LinkedIn strategic communications: All of us in LinkedIn, whether we know it or not, are operating under a strategy. The better we understand this point, the more we can use our LinkedIn communications to our advantage…
Read More...The buzz continues for social media – and doubtless you’ve seen mind-boggling metrics thrown out on the size and popularity of such channels. But what are some good basics – tangible social media KPI metrics you can take to the bank?
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Copyright ©2024 · ZenFires Digital Marketing