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Many people know that Tweets come up in Google! Which can help your brand-name SEO and overall digital footprint. So, here’s direction that should help with getting your Twitter account to come up in Google: – When you Tweet with links, use Twitter’s URL shortener instead of another. – You should follow as
Read More...I was fortunate enough last week to be a panelist in a webinar on Social Media Analytics put on by The Experts Bench – enjoyed the discussion and was with some very knowledgeable co-speakers. A poignant topic – as so many like to think that social media ROI doesn’t exist, that it’s not measurable. About a quarter of the GSU Social Media Marketing and SEO course classes I teach are focused on web metrics and analytics. My primary tenants of social media measurement are as follows…
Read More...This week I teach my last class for Georgia State University’s first Social Media Marketing course, which I researched, wrote the syllabus for, and began teaching this January. I have to say it’s been great – much fun and a feeling of accomplishment – hopefully for my students as much as myself. I structured the class largely around team projects with new, actual social media channels promoting major brands as student “brand fans”…
Read More...So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…
Read More...I’ve been reading and getting much out of Shel Israel’s book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, which I recommend. Here are some of my takeways…
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