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In research and preparation for my GSU Social Media Marketing course, I find traits of commonality are easy to see across platforms, genres and generations in business today, easily leading us to chicken-and-egg arguments. For example, are Millennials and Gen Ys egalitarian and team-based in approach because that is the way they were raised? Or is it because the groundswell Web 2.0 technologies they have embraced (and exploded in consumption and growth) empowered them to approach life this way…
Read More...So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…
Read More...I’ve been reading and getting much out of Shel Israel’s book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, which I recommend. Here are some of my takeways…
Read More...Well the last several weeks in Atlanta, for social media advocacy, have been truly landmark, with many events. One of those events was an inaugural Atlanta Interactive Marketing Association Social Media SIG lunch-n-learn which I moderated. During that panel discussion, I discussed the role of the “prosumer” in Web 2.0 today…
Read More...I am currently planning my syllabus to teach Georgia State University’s Social Media Marketing course (Spring 2011), and am gathering expert sources on the subject. I am also going back, re-reading several-year-old viral marketing articles. These sources are also humorous to read, appearing antiquated in such short time. Take this excerpt from 2004…
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