Web_consumer_behavior

Email Marketing Today: Growth in Spite of Social Media?

• by Dan Bailey

I recently listened to a pre-recorded webinar on the AMA site regarding email mktg trends in 2009 and projections going forward. A sponsor of this webinar was www.EmailInstitute.com, who also makes available reports from the initial study. Below are my key takeaways from both media sources.

Far from dead, email continues to grow in cross-channel and integrated mktg mix roles. The study results driving this webinar also show that vertical customers show favoritism toward email mktg, as receiving permission-based emails from their provider generates more loyalty and positive feelings toward the purchased brand. Regarding social media, social media heavy users include not only younger generations, but the more affluent and educated as well. Email marketing works hand-in-hand with social media, as the heaviest users of one channel are simultaneously the heaviest users of the other channel. As one might expect, the most loyal email recipients are also most likely to act as “brand messengers,” virally spreading positive word about the brand to others. RSS feeds work well (and have good engagement) for customer loyalty programs…

Google? In a Super Bowl Ad?

• by Dan Bailey

Last night’s big game had a few surprises. One of the biggest being Google’s “Parisian Love” ad. A well-done ad, it revealed clearly to me just how much of our lives now center around online search behavior…

What Does Crowdsourcing Mean for Creative Professionals?

• by Dan Bailey

Everybody seems to know a part-time Web designer or a graphic design hobbyist. And these days, companies’ public crowdsourcing promotional contests are increasing. They’re cheap for the company, who receives a lot of ideas, and the contest itself can create marketing buzz. Of course this industry practice is tough on design and advertising professionals…

Do You Behave? Online?

• by Dan Bailey

Online consumer behavior and personal information are obvious hot topics in marketing today. Interestingly, I read a lot about advertising possibilities to seek out and connect with specific consumer profiles. But how are marketers enabling customers to cut through the clutter and find what they’re really looking for online?

Social Media Meet Logistics?

• by Dan Bailey

SpringWise.com has really surprised me lately with an apparent emerging theme: online social networking meets transportation. You could have immediately available, in your facebook and twitter pages, info about your package shipments, flights and train arrivals and departures, taxi cabs and availability…