Copyright ©2024 · ZenFires Digital Marketing
Think of it this way: The more personalized information a user has in Google (gmail, YouTube account, Google+, Google Docs, etc.), the more search results Google is able to serve targeted to the user specifically. So if you’ve wondered “What business does Google have being in social with Google+,” this is part the answer. Similarly, the more channels a brand occupies online, the more options search engines have available for brand top-rankings. The more customer social reviews and 3rd-party blog chatter, the more validity to the brand’s digital footprint and subsequent search rankings…
Read More...I’ve had the pleasure in recent months of co-founding a series of workshops for the greater good; non-profits and social causes, taught hands-on digital marketing strategies for growth! The Change Challenge is this great Fall monthly series at GSU, and we’ve poured a lot into it to really help the non-profits and volunteers on board. In fact the first workshop is tomorrow morning and I’m currently having fun planning my lecture – on something sorely lacking in social media marketing today – objectives and strategic content alignment. So here’s a sneak peek…
Read More...On the one hand, marketers talk today about the noise noise noise and impossibility to break through it all for consumer attention. On the other hand today’s digital technologies allow for extreme micro-segmentation levels never before possible. Who’s right, who’s wrong?
Read More...When people ask what I do, and I mention I teach Social Media Marketing and SEO at GSU, the invariable response is, “How can you keep up; it must change daily!” And interestingly, this very response bellies my view that the common problem with social media marketing today is a focus on tactical changing features and technologies instead of more long-term strategies and primary marketing objectives.
Read More...“Content is king,” or so we hear. And talk of social media strategy and SEO plans today merge with “content strategy.” Although still infantile, such talk is not unheard of – seminars and blogs cover these topics more and more. Businesses admit that consumers are in social media and search engines and so the question becomes how to be there for them. I believe there still needs to be much more strategic alignment between objectives and digital channels, but at least the questions are starting to be raised. And of course there is a chicken and egg conundrum here – what good is strategic vision and talk if there’s no knowledge of how to reliably execute anyway…
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Copyright ©2024 · ZenFires Digital Marketing