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Well the last several weeks in Atlanta, for social media advocacy, have been truly landmark, with many events. One of those events was an inaugural Atlanta Interactive Marketing Association Social Media SIG lunch-n-learn which I moderated. During that panel discussion, I discussed the role of the “prosumer” in Web 2.0 today…
Read More...I am currently planning my syllabus to teach Georgia State University’s Social Media Marketing course (Spring 2011), and am gathering expert sources on the subject. I am also going back, re-reading several-year-old viral marketing articles. These sources are also humorous to read, appearing antiquated in such short time. Take this excerpt from 2004…
Read More...I am lucky enough to be coordinating and moderating a panel discussion lunch-n-learn on Social Media Best Practices, through the Atlanta Interactive Marketing Association, Thursday Oct. 21 (so please spread the word, and come! http://bit.ly/aJs4NG). The focus will be marketing approaches in the big 3: Twitter, LinkedIn and Facebook. But here’s a special preview; a giveaway in advance on social media marketing basics…
Read More...At last – social media seems to dawn on corporate America as critical mass adoption rather than a passing trend. But the ongoing questions remain: how to measure social media marketing impact, how to attach value to social media?
Read More...Last night I was pleasantly surprised at the Atlanta Interactive Marketing Association (www.atlantaima.org). Their events and discussions are always good, but I went in somewhat skeptical about a solo speaker representing traditional corporate America. Jeff Hayzlett, CMO of Eastman Kodak, turned out an enigmatic speaker with great message…
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