website_architecture

Driving a New Car, & Website Usability

• by jakeaull

Ever gotten into someone else’s car, thinking it should be easy to drive, only to be baffled and lost by the controls? I spent an entire day driving three different cars with about a two hour drive each. Not by choice, not by plan. One of our cars, the one I don’t drive, was noticeably

Yes! There’s Value in Ancient Websites!

• by jakeaull

I recently had a colleague express to me his frustrations with clients with ancient businesses and ancient websites who just never seemed to update their web presence or see the value of doing so. We’re talking about business people for example who have an inherited a family business long ago, from parents and grandfathers, and

TV Show Web Marketing

• by jakeaull

One of the challenges for web marketing of a TV show, is how much devotion do you put toward the show, versus how much to the network? And by the network, what often means cross-promoting other shows? (Not to mention cross-promoting other TV networks owned by the same broadcast entity or group). Specifically when discussing

What’s Best for Your Web Copy? Widgets or Pages?

• by Dan Bailey

Many small businesses today are ditching their Web 1.0 static websites in favor of content management system (CMS) sites, such as WordPress websites (in fact I’m building three such websites for customers now). The functionality and widget capabilities in WordPress are attractive – yet they can often go overboard! Here’s what I would recommend for gauging when and how it’s appropriate to use a widget versus web page content display options:

The “Social Trade”

• by Dan Bailey

I hope to clearly introduce here a new concept – the “social trade.”

By now, we’ve all heard that what makes social media “different” are such elements as essential two-way dialogues, grassroots-driven growth and that whole “community” element… There have been books all about “social currency,” “social capital,” “digital exchange,” etc. – they have given us this “collaborative” outlook on social media. Not forgetting such essential lessons, I want to now focus back on the end consumer benefits – the “WiiFMs.”