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I read recently about how much of the Susan Komen Foundation’s donations actually goes to breast cancer research. Yet that’s not the entire story. There is always a halo brand that raises awareness for the overall service category. The needle pulls the rest of the thread along with it. We’ve reached a point here in
Read More...How did we plan trips long before GoogleMaps or TripAdvisor? Do you remember? Well the ultimate trip-planning devices I remember were the AAA TripTic (non-computer; books listing places & providing reviews). So using reviews to choose restaurants and hotels are not merely a social media invention! One of the properties defining “social media” is “self
Read More...Something that has come up a lot in my world recently regarding SEO has been questions about whether or not Google likes company press releases. For example, the question & my answer below… The Question: I wanted to ask your opinion about using PR distribution for SEO purposes. I know that Google has cracked down
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