All About Anchor Text

• by jakeaull

A few weeks ago I was lucky enough to be asked by the great search marketing analysis tool SEMrush to conduct a webinar for its audience. I focused on “Linking Strategies,” including anchor text. Did you Know about Google’s recent changes heavily affecting your links and anchor text (anchor text is the verbiage written into

Website Analytics to Check Regularly

• by jakeaull

It’s smart to be checking a website’s Google Analytics & Google Webmaster Tools twice a month (if not weekly). Here are just a few items worth checking to see if something fishy pops out. First off, one-month analytics changes may be misleading – what may appear to be huge traffic changes in one month may

Happy Holidays from ZenFires!

• by jakeaull