Copyright ©2024 · ZenFires Digital Marketing
These days we’re seeing more and more about the use of social media. Is it that bad? What were the positives again? For example – I’ve certainly read, like many people, about how Facebook causes insecurity by individuals seeing often only the positive highlights of other peoples’ lives & attempting to compare themselves to the
Read More...What can providers such as doctors, dentists, message therapists, chiropractors or even hair stylists do to grow business via marketing and other strategies? Here are some tips I’ve picked up serving these industries over the years: Try out a loss leader strategy that keeps customers coming back. My eye doctor gives away very small tubes
Read More...What seems good for business strategy for wearable tech (SmartWatches, SmartClothes, etc.), is to focus more on usage than marketing aspects such as promotional awareness. What makes wearables different than iPhone and iPad is that wearables can be perceived as more utilitarian in consumption; particularly around health usage (e.g., measuring heart rate or pulse; tracking
Read More...In January I was fortunate to be asked to speak on a panel at Fernbank Museum of Natural History, Atlanta, on Digital Networking & Careers for the Future. Here were questions and my thoughts for the panel: What are some digital media platforms that you use to help you manage your day to day operations?
Read More...What model makes sense for eCommerce? Do you really want to go into it? Do people really want to buy what they can’t touch & feel first? All good questions. Here are some strategic answers for eCommerce models: We often think about digital marketing as the means to promote traditional products and services for traditional
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Copyright ©2024 · ZenFires Digital Marketing