Copyright ©2024 · ZenFires Digital Marketing
Last week I was lucky enough to give a presentation to the South Cobb Business Association on the differences of traditional marketing and digital marketing, what you need to know and why it’s important. Here’s an overview of those differences: Attributes of Traditional Marketing: – Traditional marketing focuses on brand – (because it’s not as
Read More...“The Ultimate Question” in marketing, also called the Net Promoter Score, is often stated as “How likely are you to refer this brand to someone else?” Directed at customers, that indeed is a great question to ask and focus on for brands. From that simple question, marketers can measure how well a brand is doing
Read More...I’ve had several people ask me lately for tips on hiring search marketers in-house. Of course we provide these various expertise offerings to businesses all the time, and there are other good digital-focus agencies. But if you wish to hire in-house for a permanent position, here are some tips: There are good search marketers &
Read More...How did we plan trips long before GoogleMaps or TripAdvisor? Do you remember? Well the ultimate trip-planning devices I remember were the AAA TripTic (non-computer; books listing places & providing reviews). So using reviews to choose restaurants and hotels are not merely a social media invention! One of the properties defining “social media” is “self
Read More...How to approach business and marketing, for graphic designers is a tough and necessary question. I have been a designer and know a lot of people in the industry. As President of Savannah College of Art and Design Alumni in Atlanta, I see the questions and needs all the time. It’s hard to grasp all
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Copyright ©2024 · ZenFires Digital Marketing