Copyright ©2024 · ZenFires Digital Marketing
I recently had a client reach out to me, asking me if they should follow up on buying a proposed domain name (.net), from their domain name hosting provider (in this case Earthlink), to add to their existing, primary .com domain. It’s a basic, but a good and recurring question for businesses. So what to
Read More...On the one hand, marketers talk today about the noise noise noise and impossibility to break through it all for consumer attention. On the other hand today’s digital technologies allow for extreme micro-segmentation levels never before possible. Who’s right, who’s wrong?
Read More...When people ask what I do, and I mention I teach Social Media Marketing and SEO at GSU, the invariable response is, “How can you keep up; it must change daily!” And interestingly, this very response bellies my view that the common problem with social media marketing today is a focus on tactical changing features and technologies instead of more long-term strategies and primary marketing objectives.
Read More...I’ve been enjoying Clay Shirky’s thought-provoking novel Cognitive Surplus, about how social media has transformed our hobbies, our work, our economy and lives. Shirky claims that social media creates the first fundamental change in media economics since Gutenberg invented the printing press in the 15th century…
Read More...In research and preparation for my GSU Social Media Marketing course, I find traits of commonality are easy to see across platforms, genres and generations in business today, easily leading us to chicken-and-egg arguments. For example, are Millennials and Gen Ys egalitarian and team-based in approach because that is the way they were raised? Or is it because the groundswell Web 2.0 technologies they have embraced (and exploded in consumption and growth) empowered them to approach life this way…
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Copyright ©2024 · ZenFires Digital Marketing