The Latest From Our Blog...

SEO, Social Media & a Three-Legged Elephant

• by Dan Bailey

I was lucky enough recently for Georgia State University Robinson College of Business to request an article on today’s state of social media marketing. The article was for their solid magazine, The State of Business. I chose to write on one of my own more common themes. As both a consultant and speaker/instructor, I am

Is Local & Mobile SEO Right for You?

• by Dan Bailey

One of the increasingly growing trends in today’s online space includes local and geo-location-targeted search (e.g., Google Maps and Yahoo! Local) and mobile apps with location-based technologies (e.g., Yelp and Foursquare). For businesses needing customers around a specific location to succeed, localized SEO can mean the world… Let’s say a parent lives in your area

10 Ways to Successful Online Start-Ups

• by Dan Bailey

After years of study and start-ups of my own, I’m convinced this is the best, solid way to start an online business and make it succeed long-term. Let me know what you think…

What’s Best for Your Web Copy? Widgets or Pages?

• by Dan Bailey

Many small businesses today are ditching their Web 1.0 static websites in favor of content management system (CMS) sites, such as WordPress websites (in fact I’m building three such websites for customers now). The functionality and widget capabilities in WordPress are attractive – yet they can often go overboard! Here’s what I would recommend for gauging when and how it’s appropriate to use a widget versus web page content display options:

The “Social Trade”

• by Dan Bailey

I hope to clearly introduce here a new concept – the “social trade.”

By now, we’ve all heard that what makes social media “different” are such elements as essential two-way dialogues, grassroots-driven growth and that whole “community” element… There have been books all about “social currency,” “social capital,” “digital exchange,” etc. – they have given us this “collaborative” outlook on social media. Not forgetting such essential lessons, I want to now focus back on the end consumer benefits – the “WiiFMs.”