Copyright ©2024 · ZenFires Digital Marketing
So many use social media today, but are unsure of the marketing applications. Marketing in the Web 2.0 era means creating a content distribution network or hub and spoke. The idea is simple – an online hub such as a website, blog or Facebook page – becomes the principle content and call-to-action for a brand offering…
Read More...Here are my takeaways of Sean Nelson’s well-structured thoughts on LinkedIn strategic communications: All of us in LinkedIn, whether we know it or not, are operating under a strategy. The better we understand this point, the more we can use our LinkedIn communications to our advantage…
Read More...Consumer behavior today has been tested, pushed, analyzed to the ends. This is indicative of the economic times, and nowhere are such issues as prevelent as in retail – online and brick-and-mortar. As brand promotion and multi-sensory experience have fallen to price promotions, I can’t help but question the validity of short-term thinking…
Read More...It should come as no surprise that for retail in recent years, discount stores have been king. Two major drivers in retail business today include IT and logistics. However, opportunities may grow for retail emotional promotions and purchasing; 2010 trends grow with larger electronic, and interactive, signage in-store. Likewise, mobile in-store interaction becomes more popular…
Read More...The other day I attended the Atlanta Integrated Marketing Summit (sponsored in part by the Atlanta Interactive Marketing Association). Here are some takeaways…
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Copyright ©2024 · ZenFires Digital Marketing