Copyright ©2024 · ZenFires Digital Marketing
“The Ultimate Question” in marketing, also called the Net Promoter Score, is often stated as “How likely are you to refer this brand to someone else?” Directed at customers, that indeed is a great question to ask and focus on for brands. From that simple question, marketers can measure how well a brand is doing
Read More...Instagram has recently committed a crime: by giving up on its “fun” roots. Facebook, the current owner of Instagram, changed the logo and icon to be an (almost) meaningless white square on a rainbow background (almost meaningless; there is still some reference to the original below). Just in case there’s anyone out there who doesn’t
Read More...I’ve had several people ask me lately for tips on hiring search marketers in-house. Of course we provide these various expertise offerings to businesses all the time, and there are other good digital-focus agencies. But if you wish to hire in-house for a permanent position, here are some tips: There are good search marketers &
Read More...Something missing on many blog posts is the CTA. CTA means call-to-action, and it should be linking to all other posts/pages on the site! Make sure your future blog posts copy shows that. This should be part of the copy, so it should be going through any necessary layers of approval for your blog post
Read More...I read recently about how much of the Susan Komen Foundation’s donations actually goes to breast cancer research. Yet that’s not the entire story. There is always a halo brand that raises awareness for the overall service category. The needle pulls the rest of the thread along with it. We’ve reached a point here in
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Copyright ©2024 · ZenFires Digital Marketing