consumer_behavior

The “Social Trade”

• by Dan Bailey

I hope to clearly introduce here a new concept – the “social trade.”

By now, we’ve all heard that what makes social media “different” are such elements as essential two-way dialogues, grassroots-driven growth and that whole “community” element… There have been books all about “social currency,” “social capital,” “digital exchange,” etc. – they have given us this “collaborative” outlook on social media. Not forgetting such essential lessons, I want to now focus back on the end consumer benefits – the “WiiFMs.”

And in this corner… Google vs. Facebook

• by Dan Bailey

Many don’t realize it but Google has been competing over the years with more then just search engines – it has been competing with Facebook…

Location Discounting via Mobile Marketing

• by Dan Bailey

We’ve all seen them. Home services trucks and workers in our neighborhoods, working on one house while passing out flyers to all the others. Headlines read, “Since we’re already on your street, why not hire us at a discount to fix your home as well?”. A simple idea that any homeowner has probably considered for purchase at some point or another. Service discounts based on location. This type of marketing has been cheap, simple, effective and non-technological. But what if technology could drastically increase the marketing potential and purchasing?

How is your ‘Cognitive Surplus’?

• by Dan Bailey

I’ve been enjoying Clay Shirky’s thought-provoking novel Cognitive Surplus, about how social media has transformed our hobbies, our work, our economy and lives. Shirky claims that social media creates the first fundamental change in media economics since Gutenberg invented the printing press in the 15th century…

Why Web 2.0 Changes Total Business Approach

• by Dan Bailey

In research and preparation for my GSU Social Media Marketing course, I find traits of commonality are easy to see across platforms, genres and generations in business today, easily leading us to chicken-and-egg arguments. For example, are Millennials and Gen Ys egalitarian and team-based in approach because that is the way they were raised? Or is it because the groundswell Web 2.0 technologies they have embraced (and exploded in consumption and growth) empowered them to approach life this way…