creative_marketing

Creative Tactics – Proving ROI for Vehicle Art

Vehicle wrap graphics have increased on the streets in the last decade and a half. They can be fun, creative promotional projects and can stand out on the curb. But what kind of return can they achieve?

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Kodak’s New Marketing Approaches

Last night I was pleasantly surprised at the Atlanta Interactive Marketing Association (www.atlantaima.org). Their events and discussions are always good, but I went in somewhat skeptical about a solo speaker representing traditional corporate America. Jeff Hayzlett, CMO of Eastman Kodak, turned out an enigmatic speaker with great message…

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Atlanta Integrated Marketing Summit

The other day I attended the Atlanta Integrated Marketing Summit (sponsored in part by the Atlanta Interactive Marketing Association). Here are some takeaways…

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New Opportunities for Image & Creative

It’s no longer a surprise that traditional advertising and publishing models are quickly vanishing. Clearly, opportunity for creative disciplines must be found in other realms. So, how about temporary marketing trial-basis models?

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What Does Crowdsourcing Mean for Creative Professionals?

Everybody seems to know a part-time Web designer or a graphic design hobbyist. And these days, companies’ public crowdsourcing promotional contests are increasing. They’re cheap for the company, who receives a lot of ideas, and the contest itself can create marketing buzz. Of course this industry practice is tough on design and advertising professionals…

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