Internet Marketing

Is Local & Mobile SEO Right for You?

One of the increasingly growing trends in today’s online space includes local and geo-location-targeted search (e.g., Google Maps and Yahoo! Local) and mobile apps with location-based technologies (e.g., Yelp and Foursquare). For businesses needing customers around a specific location to succeed, localized SEO can mean the world… Let’s say a parent lives in your area

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10 Ways to Successful Online Start-Ups

After years of study and start-ups of my own, I’m convinced this is the best, solid way to start an online business and make it succeed long-term. Let me know what you think…

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What’s Best for Your Web Copy? Widgets or Pages?

Many small businesses today are ditching their Web 1.0 static websites in favor of content management system (CMS) sites, such as WordPress websites (in fact I’m building three such websites for customers now). The functionality and widget capabilities in WordPress are attractive – yet they can often go overboard! Here’s what I would recommend for gauging when and how it’s appropriate to use a widget versus web page content display options:

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What Do You Know About Gamification?

What the heck is gamification? A little in the dark? That word not in your daily vocab? Here are some tips:

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Social Media’s Change Challenge

I’ve had the pleasure in recent months of co-founding a series of workshops for the greater good; non-profits and social causes, taught hands-on digital marketing strategies for growth! The Change Challenge is this great Fall monthly series at GSU, and we’ve poured a lot into it to really help the non-profits and volunteers on board. In fact the first workshop is tomorrow morning and I’m currently having fun planning my lecture – on something sorely lacking in social media marketing today – objectives and strategic content alignment. So here’s a sneak peek…

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