Copyright ©2024 · ZenFires Digital Marketing
What model makes sense for eCommerce? Do you really want to go into it? Do people really want to buy what they can’t touch & feel first? All good questions. Here are some strategic answers for eCommerce models: We often think about digital marketing as the means to promote traditional products and services for traditional
Read More...Traditional products suddenly can have new audience identification thanks to none other than social networks. What I mean is that social media can form and gather specific audiences for product categories previously dismissed or miniscule. Example please? In the last 10 years I’ve noticed films entirely centered around “birding;” movies about people who birdwatch. I
Read More...I was lucky enough recently for Georgia State University Robinson College of Business to request an article on today’s state of social media marketing. The article was for their solid magazine, The State of Business. I chose to write on one of my own more common themes. As both a consultant and speaker/instructor, I am
Read More...You can tell a lot from a good digital audit – particularly in SEO (search engine optimization) keyword analysis. I’m currently working on an SEO project for a B2B small business client, and the keyword analysis has proved intriguing results. My reports showed that there is very high search volume (for keywords surrounding my client’s niche industry and offerings) in a major city in the Pacific Northwest as well as a major city on the Southeast coast…
Read More...The other day I attended the Atlanta Integrated Marketing Summit (sponsored in part by the Atlanta Interactive Marketing Association). Here are some takeaways…
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Copyright ©2024 · ZenFires Digital Marketing