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So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…
Read More...I am currently planning my syllabus to teach Georgia State University’s Social Media Marketing course (Spring 2011), and am gathering expert sources on the subject. I am also going back, re-reading several-year-old viral marketing articles. These sources are also humorous to read, appearing antiquated in such short time. Take this excerpt from 2004…
Read More...I am lucky enough to be coordinating and moderating a panel discussion lunch-n-learn on Social Media Best Practices, through the Atlanta Interactive Marketing Association, Thursday Oct. 21 (so please spread the word, and come! http://bit.ly/aJs4NG). The focus will be marketing approaches in the big 3: Twitter, LinkedIn and Facebook. But here’s a special preview; a giveaway in advance on social media marketing basics…
Read More...At last – social media seems to dawn on corporate America as critical mass adoption rather than a passing trend. But the ongoing questions remain: how to measure social media marketing impact, how to attach value to social media?
Read More...As we’ve all been wondering about the insanity of the marketplace in recent years, I thought I’d puzzle through some of the broader economic drivers and indicators here. This recession, like so many of its predecessors, sees SMEs (small – medium enterprises) do well while the giants fall. Currently, while many question if we’re ever-so-slowly climbing out of our recession, spiraling toward a double-dip or just plateauing, there is some optimism in the changes that have occurred…
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