Copyright ©2024 · ZenFires Digital Marketing
AR is no new phenomenon. But has it really been used on smartphone successfully in marketing? Short answer is yes. Here’s how: Perhaps a great example of what AR is and how it’s been used is with Pokemon Go (and other games). Pokemon Go was massively popular a few years ago (but is still played)
Read More...Quick Response codes have been around since 1994 (1994! invented in Japan for labeling auto parts). They are 2D scanning codes for marketing usage. They aren’t just a fading trend – there are still a lot of advantages to them, such as: There are a lot of free, easy-to-use QR code generators (such as with
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Curious about mobile search engine optimization? Here’s a summary: Google and the web in general are migrating to a “mobile first” emphasis. Of course more web users are on mobile today (& have been) than on desktop, but Google has taken longer to fully focus its primary emphasis on mobile search over desktop. Regardless, SEOs
Read More...Instagram has recently committed a crime: by giving up on its “fun” roots. Facebook, the current owner of Instagram, changed the logo and icon to be an (almost) meaningless white square on a rainbow background (almost meaningless; there is still some reference to the original below). Just in case there’s anyone out there who doesn’t
Read More...One of the increasingly growing trends in today’s online space includes local and geo-location-targeted search (e.g., Google Maps and Yahoo! Local) and mobile apps with location-based technologies (e.g., Yelp and Foursquare). For businesses needing customers around a specific location to succeed, localized SEO can mean the world… Let’s say a parent lives in your area
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