Zen Fires Digital Marketing | mobile_marketing Archives - Page 2 of 2

The 24-Hour Mobile App Start-Up!

by Dan Bailey

How does one build a technology product and organization within 24 hours? I was fortunate enough this past weekend to join in at Georgia Tech’s Advanced Technology Development Center for “Random Hacks of Kindness” (RHoK); a 24-hour event devoted to building web and mobile apps for non-profits and good causes. Although full of spirit and great fun, the event was very intensive with high output…

Location Discounting via Mobile Marketing

by Dan Bailey

We’ve all seen them. Home services trucks and workers in our neighborhoods, working on one house while passing out flyers to all the others. Headlines read, “Since we’re already on your street, why not hire us at a discount to fix your home as well?”. A simple idea that any homeowner has probably considered for purchase at some point or another. Service discounts based on location. This type of marketing has been cheap, simple, effective and non-technological. But what if technology could drastically increase the marketing potential and purchasing?

Top Biz Ideas for the New Year

by Dan Bailey

Here’s an interesting SpringWise.com article on top 10 business ideas: http://springwise.com/businessideas2010/. Reading between the lines, major trends groupings from these ideas include…

SMS/Mobile Marketing Updates

by Dan Bailey

The big growth in mobile marketing right now is apps. Top apps include Facebook and Weather.com. The point is for the app to be usefull; not a gimic or game (those see immediate usage drop-off after download). This new mobile era sees a shift from the old promotional marketing AAU approach, to a model of Need-Search-Retention (or engagement).