Copyright ©2024 · ZenFires Digital Marketing
Let’s say you know a company that probably wouldn’t pay for SEM: SEO or PPC (search engine marketing: search engine optimization or pay-per-click advertising). First of all of course it’s critical for an eCommerce site. E-commerce lives online and depends on getting found there – hence, by search engines. But a big thing my business
Read More...One of the increasingly growing trends in today’s online space includes local and geo-location-targeted search (e.g., Google Maps and Yahoo! Local) and mobile apps with location-based technologies (e.g., Yelp and Foursquare). For businesses needing customers around a specific location to succeed, localized SEO can mean the world… Let’s say a parent lives in your area
Read More...Many don’t realize it but Google has been competing over the years with more then just search engines – it has been competing with Facebook…
Read More...“Content is king,” or so we hear. And talk of social media strategy and SEO plans today merge with “content strategy.” Although still infantile, such talk is not unheard of – seminars and blogs cover these topics more and more. Businesses admit that consumers are in social media and search engines and so the question becomes how to be there for them. I believe there still needs to be much more strategic alignment between objectives and digital channels, but at least the questions are starting to be raised. And of course there is a chicken and egg conundrum here – what good is strategic vision and talk if there’s no knowledge of how to reliably execute anyway…
Read More...Over the years I’ve given web and branding advise to a number of companies, as well as having designed and built client websites. Lately, I’ve noticed a number of corporate sites to be, in my opinion, too-narrowly focused. These are sites which actually profess their own brand names well and use deep-niche, industry relevant terminology…
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Copyright ©2024 · ZenFires Digital Marketing