Copyright ©2024 · ZenFires Digital Marketing
Gone are the days of expensive AOL banner ads – today SEM text ads are reigning king (for ease of serve and reporting). Yet it’s difficult to think that image holds a weak place in the web world. While all doubt seems quelled regarding the need for company websites, it is the web “spokes” around these hubs that still require exploration…
Read More...Last night I attended the AiMA (Atlanta Interactive Marketing Association) meeting on search marketing. Here are key takeaways…
Read More...Last night’s big game had a few surprises. One of the biggest being Google’s “Parisian Love” ad. A well-done ad, it revealed clearly to me just how much of our lives now center around online search behavior…
Read More...I’ve caught a lot of buzz lately about search engines and local search marketing advances. The technology enablers for local search have really been growth in GPS and mobile. And the marketing benefits look great – especially for local brick-and-mortar retail…
Read More...It’s truly amazing how many possibilities exist in Web analytics – and how the approaches and the technology behind them continuously grow. In fact, determining the best, baseline metrics for a site can be a daunting deliberation…
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Copyright ©2024 · ZenFires Digital Marketing