Copyright ©2024 · ZenFires Digital Marketing
Website analytics are wonderful. Google Analytics is wonderful. Sometimes all of this wonderful can be too much of a good thing. It becomes valuable to go back and refresh on what basic metrics can be most valuable. So, for your website, what are they? Here’s a good answer from the book The Art of SEO
Read More...How did we do it 20 years ago? We did it with Prodigy, Compuserve – and don’t forget AOL – all “On-Line” at “The World Wide Web!” Interesting – the channels may change, but we publicize and list them to promote our many different channels across the digital space. These examples come from independent comic
Read More...I recently had a colleague express to me his frustrations with clients with ancient businesses and ancient websites who just never seemed to update their web presence or see the value of doing so. We’re talking about business people for example who have an inherited a family business long ago, from parents and grandfathers, and
Read More...Let’s say you know a company that probably wouldn’t pay for SEM: SEO or PPC (search engine marketing: search engine optimization or pay-per-click advertising). First of all of course it’s critical for an eCommerce site. E-commerce lives online and depends on getting found there – hence, by search engines. But a big thing my business
Read More...I was lucky enough recently for Georgia State University Robinson College of Business to request an article on today’s state of social media marketing. The article was for their solid magazine, The State of Business. I chose to write on one of my own more common themes. As both a consultant and speaker/instructor, I am
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