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Marketing ideas for health provider clinics or salons

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What can providers such as doctors, dentists, message therapists, chiropractors or even hair stylists do to grow business via marketing and other strategies? Here are some tips I’ve picked up serving these industries over the years: Try out a loss leader strategy that keeps customers coming back. My eye doctor gives away very small tubes

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Thinking about wearable tech

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What seems good for business strategy for wearable tech (SmartWatches, SmartClothes, etc.), is to focus more on usage than marketing aspects such as promotional awareness. What makes wearables different than iPhone and iPad is that wearables can be perceived as more utilitarian in consumption; particularly around health usage (e.g., measuring heart rate or pulse; tracking

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Websites with Error Pages Results in Google

As part of my search engine marketing practice, when we talk to a new prospect, we do some digital analysis on the quality of their websites and search engine responsiveness before we provide a proposal. More and more these days I’m seeing websites with numerous errors, problems – and a great many of non-existent or

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Can Image Shares in Social Media help Website SEO?

Social media image usage & social media optimization of images Did you know that social media can be used to display brand or product valuable photos and help achieve GoogleImages and BingImages search results? We all know that most of the time, product images can be “shared” to social sites from their website sources. In

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Branding Yourself: What Car Are You?

Branding yourself as a consultant or business is an instrumental practice today. There are different ways to ask the question and look at the options. There are many different models and questions to ask to get to your own elevator pitch statement, mission/vision statements, brand projection, etc. But we all like to fantasize about what

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