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Small Business Approaches for AdWords

Digital advertising isn’t clicked by every web user, but it still has its place. Certainly I encourage SEO work (for search engine results which are not the advertising listings; in other words, SEO achieves the listings in the middle of the Google Search Engine Results Page, and which are not marked “Ad”). But if you’re

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Highlights from Creative Xpo

In January I was fortunate to be asked to speak on a panel at Fernbank Museum of Natural History, Atlanta, on Digital Networking & Careers for the Future. Here were questions and my thoughts for the panel: What are some digital media platforms that you use to help you manage your day to day operations?

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Finding Your Job Role in the Digital Market

Want to get into digital marketing, but you’re not sure what role is best for you? Digital marketing today has many niches. So what to focus in where you’ll thrive? You have to identify what your brain is – is it more analytic, coding or creative? More talkative or focused? Here are some tips to consider:

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Why go eCommerce?

What model makes sense for eCommerce? Do you really want to go into it? Do people really want to buy what they can’t touch & feel first? All good questions. Here are some strategic answers for eCommerce models: We often think about digital marketing as the means to promote traditional products and services for traditional

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Email Newsletter Tips

Are you looking into generating professional email newsletters for your company? If so, here are a few recommendations: Maybe you’re writing articles or blog posts that you want to list or summarize in your email. Good idea! But those long URLs you put in your email body might get chopped in email threads; so you

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