Copyright ©2024 · ZenFires Digital Marketing
Vehicle wrap graphics have increased on the streets in the last decade and a half. They can be fun, creative promotional projects and can stand out on the curb. But what kind of return can they achieve?
Read More...As we’ve all been wondering about the insanity of the marketplace in recent years, I thought I’d puzzle through some of the broader economic drivers and indicators here. This recession, like so many of its predecessors, sees SMEs (small – medium enterprises) do well while the giants fall. Currently, while many question if we’re ever-so-slowly climbing out of our recession, spiraling toward a double-dip or just plateauing, there is some optimism in the changes that have occurred…
Read More...Last night I was pleasantly surprised at the Atlanta Interactive Marketing Association (www.atlantaima.org). Their events and discussions are always good, but I went in somewhat skeptical about a solo speaker representing traditional corporate America. Jeff Hayzlett, CMO of Eastman Kodak, turned out an enigmatic speaker with great message…
Read More...I’ve been enjoying the eBook Social Media Marketing GPS, written by Toby Bloomberg, a colleague of mine in the Atlanta Interactive Marketing Association. An intriguing format – the text is entirely pulled from her research interviews with social media experts in Twitter. What specifically intrigues me now are Toby’s thoughts regarding how “social media impacts the total enterprise.”
Read More...Gone are the days of expensive AOL banner ads – today SEM text ads are reigning king (for ease of serve and reporting). Yet it’s difficult to think that image holds a weak place in the web world. While all doubt seems quelled regarding the need for company websites, it is the web “spokes” around these hubs that still require exploration…
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Copyright ©2024 · ZenFires Digital Marketing